01
Start with product fit
- State whether you can supply the requested product/specification.
- Mention relevant variants only if they are genuinely useful alternatives.
02
Include commercial basics
- Price or quotation basis and currency.
- MOQ and available quantity.
- Production/dispatch lead time.
- Payment and shipping terms where appropriate.
03
Keep the message useful
- Avoid generic promotional paragraphs.
- Ask concise questions where specifications are missing.
- Do not pressure the buyer to move immediately to an unprotected channel.
Frequently asked questions
Should I send the same message to every lead?
No. Tailor the response to the specific requirement.
What if the requirement lacks specifications?
Ask focused clarification questions before committing to price or delivery.